Benefits of submitting content
- Submitting articles to You & The Law allow you, the content expert, to be positioned as a thought leader within the Queensland general public.
- Opportunity to have your content featured on the site during our multi-media launch campaign across radio, print, social media and paid search.
- Post-launch the site will be supported by “always-on” marketing aimed at continuously driving traffic to the site – and to your content.
- Your article will include an author by-line, firm name, and a links back to your website.
- News articles will receive additional promotion via our Facebook page.
Must Haves
- Feature articles should appeal to the audience you are targeting.
- It should be original and can be news-related or focus on your viewpoint. The article can examine a legislative change, proposed changes, your learnings or a learning for others.
- Articles should not be advertorial in nature.
- Length of articles will vary but a limit of 1500 words is generally accepted.
- Do not use any legal jargon and keep your language basic in nature.
- Every feature has a headline which writers can suggest with key words. Headlines are at QLS’s discretion.
Photos
- Online journalism has increased the need for visual support for articles. Please feel free to submit original photos (i.e. photos taken by yourself or your firm) however if it is not an original image, QLS reserves the right to select an image for your article. This reduces the risk of copyright and usage issues.
Publishing
- Once you have written your article, please submit it to youandthelaw@qls.com.au . It will then be reviewed.
- It may be edited for length or style.
- Please ensure your article is provided in a word format.
- It will be considered for publication along with the existing content plan and other contributions.
- If the article is relationship to a timely topic and you have an ideal publishing date in mind, please include this in your email, however we cannot guarantee publishing dates and times.
Tips
- An introduction needs to ‘hook’ the reader, so your first five words are important. A catchy headline will also help grab the reader’s attention but your introduction needs to draw them into the story.
- As with the law, accuracy is essential especially spelling of names. Don’t assume there is only one way to spell a name i.e. Glen, Glenn, Glyn. Facts should be checked in regard to dates, time and references. All facts and figures should be referenced.